Dave Kerpen on Why It Pays to Be Likeable

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Join Dave Kerpen, cofounder and CEO of Likeable and New York Times bestselling author, in a chat about his upcoming book, Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (McGraw-Hill). In Likeable Business, Dave lays out eleven strategies for people to incorporate elements of likeability into their organization in order to spur success. Among actionable advice and stories from business leaders, Dave shares metric-driven case studies, proving the return on investment (ROI) of principles such as responsiveness, transparency, adaptability, surprise & delight, and gratefulness. With Likeable Business, Dave proves that being likeable doesn't just make business leader's feel good on the inside, or do right by consumers, but directly leads to greater sales and profits. This event will include an interactive discussion of the 11 likeable principles, followed by Q+A. Join Dave and learn why it--literally--pays to be likeable! For more information on Likeable Business, including information on purchasing bulk orders, please visit likeablebook.com. Likeable Business will be released on November 2. To pre-order your copy, visit likeablebusiness.com.